SEO, written plainly
Notes from actual client work and from ranking our own stores. No listicles, no recycled advice — just what we see break and what fixes it.
Latest articles
Why half your pages are not indexed, and how to find them
The Search Console report almost nobody opens, what its confusing labels actually mean, and the three fixes that clear most of it.
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MeasurementWhen a falling CTR is actually good news
How to read Search Console when your click-through rate drops while everything else goes up — and how to tell that apart from a real problem.
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WooCommerceProduct descriptions Google has not already seen
Why supplier copy quietly kills store rankings, and a workable way to rewrite a catalogue without spending six months on it.
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Local SEOThe Google Business Profile fields nobody fills in
Categories, services and attributes decide who shows up in the map pack far more than most owners realise. Here is what to fill in and in what order.
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On-pageTitle tags: the one line that decides whether anyone clicks
Three mistakes on almost every site we audit, what to write instead, and why Google sometimes rewrites your title anyway.
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ContentWriting for the question people ask right before they buy
How to find the searches that happen minutes before a purchase, and turn them into pages that convert instead of just ranking.
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