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Home / Free tools / Schema Generator

Schema generator

Build valid JSON-LD for a local business, product, article or FAQ page. Fill the fields, copy the code, paste it into the head of your page.

Your details

Paste the output inside a <script type="application/ld+json"> tag in your page head, then test it in Google's Rich Results Test before you rely on it.

JSON-LD output

{}
Why bother

What schema actually does

01

It takes more space

Prices, ratings and FAQ dropdowns make your listing physically bigger in the results, which pulls clicks from the same position.

02

It removes guesswork

Schema tells Google what each piece of your page is, instead of leaving it to work that out from your HTML.

03

It is not a ranking boost

Markup alone will not move you up. What it does is win more clicks at the position you already hold — which is often worth more.

Done for you

We can set this up across the whole site

Product, FAQ, article and local business markup on every page that needs it, tested and validated. It is part of our technical SEO work.

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