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Work, numbers and the receipts

Some client work stays private, so what you see here is either anonymised with permission or from sites we own outright. Every figure can be opened live on a call.

Case study 01

eCommerce store, food & agriculture Pakistan

A store we own and run SEO for. The name stays private because the niche is competitive and we would rather not hand anyone a roadmap. Zero ad spend throughout — every visitor below came from organic search.

The starting point

A store Google barely knew

Product pages carried supplier descriptions that already existed on dozens of other sites. Images had no alt text. There was no product schema, so prices and stock never appeared in search results. Category pages existed but targeted nothing in particular.

What we did

The boring list, in order

  • Keyword research, then every product page rewritten
  • Weekly SEO blog content on buyer questions
  • Internal linking and product schema
  • Speed, indexing and sitemap fixes
  • Backlinks and Google Business Profile
Clicks
1,170
from 915 +28%
Impressions
14.5K
from 8.32K +74%
Avg position
5.6
from 7.2 +1.6
Avg CTR
8.1%
from 11.0% −2.9

Why the CTR went down, and why that is fine

CTR fell from 11% to 8.1% while impressions rose 74%. That is what should happen. The store now appears for a far wider set of searches, including broad ones where most people are only browsing. Clicks still rose 28%, average position moved from the bottom of page one into the part people actually look at, and orders arrive in WooCommerce tagged Organic: Google. Lifting CTR on those new queries is the next piece of work.

Track record

What 500+ SEO projects covered

Since 2021, across Fiverr, Upwork and direct clients. Most of that work is under NDA or simply never had its results published, so it is listed here by type rather than by client name.

Type

On-page SEO

Title and meta rewrites, heading structure, intent-matched page rebuilds and internal linking across service sites and stores.

Type

Technical SEO

Indexing and crawl fixes, Core Web Vitals, schema markup, sitemap and redirect clean-ups on WordPress and Shopify.

Type

Off-page & guest posts

Relevance-matched placements and guest posts, with live URLs reported on every order.

Type

WordPress builds

Sites built and optimised from scratch, plus rescue work on sites that were never set up for search.

Type

Shopify & WooCommerce

Product and category optimisation, product schema, and store structure for catalogues of every size.

Type

Blogging & content

Research-led articles written for search intent in English, Spanish and Turkish.

Verify us

How to check any of this yourself

Most client work here is confidential, and we do not publish screenshots that would expose a client's name or account. So instead of asking you to trust testimonials, here are four ways to verify us directly.

01

Live screen share

On a call we open the Search Console account behind the numbers above and scroll through it while you watch. Nothing is pre-rendered or exported.

02

The free audit itself

The quickest proof is work. The audit we send on your own site shows exactly how we think, before any money changes hands.

03

References on request

Past clients who are happy to be contacted will speak to you directly. We ask them first — we never publish a client's name without permission.

04

Our own sites, live

The stores and content sites we rank are real and online. On a call we can show them, the queries they rank for, and the work behind it.

Your turn

Want numbers like these on your own site?

Send the URL and we will tell you honestly whether we can move it, and what it would take.

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